Management strategy : achieving sustained competitive advantage

Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts...

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Bibliographic Details
Main Author: Marcus, Alfred Allen
Format: Book
Language:Undetermined
Published: New York McGraw-Hill/Irwin 2011
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ