Management strategy : achieving sustained competitive advantage

Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts...

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Detalles Bibliográficos
Autor principal: Marcus, Alfred Allen
Formato: Libro
Lenguaje:Undetermined
Publicado: New York McGraw-Hill/Irwin 2011
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