Management strategy : achieving sustained competitive advantage

Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts...

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Hlavní autor: Marcus, Alfred Allen
Médium: Kniha
Jazyk:Undetermined
Vydáno: New York McGraw-Hill/Irwin 2011
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ