Management strategy : achieving sustained competitive advantage
Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts...
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
New York
McGraw-Hill/Irwin
2011
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| Materias: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00967nam a2200217Ia 4500 | ||
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 461000 | ||
| 082 | |a 658.4012 | ||
| 082 | |b M322 | ||
| 100 | |a Marcus, Alfred Allen | ||
| 245 | 0 | |a Management strategy : | |
| 245 | 0 | |b achieving sustained competitive advantage | |
| 245 | 0 | |c Alfred A. Marcus | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2011 | ||
| 520 | |a Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts an organization's position. | ||
| 650 | |a Strategic planning,Management,Lập kế hoạch chiến lược,Quản lý | ||
| 904 | |i Bằng | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||