Management strategy : achieving sustained competitive advantage
Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts...
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| Autor principal: | Marcus, Alfred Allen |
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
New York
McGraw-Hill/Irwin
2011
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| Matèries: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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