Management strategy : achieving sustained competitive advantage

Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts...

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Detaylı Bibliyografya
Yazar: Marcus, Alfred Allen
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: New York McGraw-Hill/Irwin 2011
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Diğer Bilgiler
Özet:Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts an organization's position.