Marketing today

The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Oliver, Gordon
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Hertfordshire, UK Prentice-Hall International 1995
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