Marketing today
The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...
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| Materialtyp: | Bok |
| Språk: | Undetermined |
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Hertfordshire, UK
Prentice-Hall International
1995
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sammanfattning: | The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension strategies. At the end of each chapter of the book, there are a number of questions which can form the basis for reviewing the ideas presented and for extending the discussion of some controversial issues. A glossary of key terms is included at the end of the book and it stands as a ready reference to check comprehension |
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