Marketing today

The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...

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Bibliografische gegevens
Hoofdauteur: Oliver, Gordon
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Hertfordshire, UK Prentice-Hall International 1995
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