Marketing today

The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...

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Detaylı Bibliyografya
Yazar: Oliver, Gordon
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Hertfordshire, UK Prentice-Hall International 1995
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Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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