Marketing today
The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Hertfordshire, UK
Prentice-Hall International
1995
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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