Marketing today

The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...

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主要作者: Oliver, Gordon
格式: 圖書
語言:Undetermined
出版: Hertfordshire, UK Prentice-Hall International 1995
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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