Marketing today

The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...

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Auteur principal: Oliver, Gordon
Format: Livre
Langue:Undetermined
Publié: Hertfordshire, UK Prentice-Hall International 1995
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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