Marketing today

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Marketing today

The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...

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Bibliografski detalji
Glavni autor:	Oliver, Gordon
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hertfordshire, UK Prentice-Hall International 1995
Teme:	Marketing
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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