Marketing today
The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | Undetermined |
| Έκδοση: |
Hertfordshire, UK
Prentice-Hall International
1995
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01135nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_19228 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 36.99 | ||
| 082 | |a 658.8 | ||
| 082 | |b O.48 | ||
| 100 | |a Oliver, Gordon | ||
| 245 | 0 | |a Marketing today | |
| 245 | 0 | |c Gordon Oliver | |
| 260 | |a Hertfordshire, UK | ||
| 260 | |b Prentice-Hall International | ||
| 260 | |c 1995 | ||
| 520 | |a The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension strategies. At the end of each chapter of the book, there are a number of questions which can form the basis for reviewing the ideas presented and for extending the discussion of some controversial issues. A glossary of key terms is included at the end of the book and it stands as a ready reference to check comprehension | ||
| 650 | |a Marketing | ||
| 904 | |i Minh, H.Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||