Marketing today

The book offers a broad, contemporary foundation in the concepts and techniques required for an understanding of marketing processes, including customer care, relationship marketing, sales promotion, direct marketing, green marketing and emvironmental reporting, positioning strategy, brand extension...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Oliver, Gordon
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Hertfordshire, UK Prentice-Hall International 1995
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ