Marketing strategy :

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Marketing strategy : Planning and implementation

This book differs from other marketing management and strategy texts in that it examines in detail how marketing interacts with other levels of strategy and with other functional departments within an organization. Specially, it includes an examination of three sets of relationships: *) The relation...

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Библиографические подробности
Главный автор:	Walker, Orville C
Формат:	‌
Язык:	Undetermined
Опубликовано:	Chicago Irwin 1995
Предметы:	Marketing Magement
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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