Marketing strategy : Planning and implementation
This book differs from other marketing management and strategy texts in that it examines in detail how marketing interacts with other levels of strategy and with other functional departments within an organization. Specially, it includes an examination of three sets of relationships: *) The relation...
Wedi'i Gadw mewn:
| Prif Awdur: | Walker, Orville C |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Chicago
Irwin
1995
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Eitemau Tebyg
-
Marketing strategy :
gan: Walker, Orville
Cyhoeddwyd: (2010) -
Marketing Strategy: A Decision-Focused Approach (8E)
gan: Orville, C. Walker, JR., et al.
Cyhoeddwyd: (2024) -
Marketing Strategy: A decision - Focused approach
gan: Walker, Orville C
Cyhoeddwyd: (2010) -
Marketing Strategy: A Decision Focused Approach /
gan: Walker Orville C
Cyhoeddwyd: (2010) -
Mordern marketing strategy
gan: Bursk, Edward C.
Cyhoeddwyd: (1964)