Marketing strategy : Planning and implementation

This book differs from other marketing management and strategy texts in that it examines in detail how marketing interacts with other levels of strategy and with other functional departments within an organization. Specially, it includes an examination of three sets of relationships: *) The relation...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Walker, Orville C
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Chicago Irwin 1995
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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