Marketing strategy :

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Marketing strategy : Planning and implementation

This book differs from other marketing management and strategy texts in that it examines in detail how marketing interacts with other levels of strategy and with other functional departments within an organization. Specially, it includes an examination of three sets of relationships: *) The relation...

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Bibliografske podrobnosti
Glavni avtor:	Walker, Orville C
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Chicago Irwin 1995
Teme:	Marketing Magement
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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