Marketing strategy :

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Marketing strategy : Planning and implementation

This book differs from other marketing management and strategy texts in that it examines in detail how marketing interacts with other levels of strategy and with other functional departments within an organization. Specially, it includes an examination of three sets of relationships: *) The relation...

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书目详细资料
主要作者:	Walker, Orville C
格式:	图书
语言:	Undetermined
出版:	Chicago Irwin 1995
主题:	Marketing Magement
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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