Marketing strategy : Planning and implementation

This book differs from other marketing management and strategy texts in that it examines in detail how marketing interacts with other levels of strategy and with other functional departments within an organization. Specially, it includes an examination of three sets of relationships: *) The relation...

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Bibliografische gegevens
Hoofdauteur:	Walker, Orville C
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	Chicago Irwin 1995
Onderwerpen:	Marketing Magement
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Marketing strategy : Planning and implementation

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