Marketing strategy : Planning and implementation

This book differs from other marketing management and strategy texts in that it examines in detail how marketing interacts with other levels of strategy and with other functional departments within an organization. Specially, it includes an examination of three sets of relationships: *) The relation...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Walker, Orville C
التنسيق: كتاب
اللغة:Undetermined
منشور في: Chicago Irwin 1995
الموضوعات:
الوسوم: إضافة وسم
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