Web analytics 2.0 : the art of online accountability & science of customer centricity

Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, ach...

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Bibliografische gegevens
Hoofdauteur: Kaushik, Avinash.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Indianapolis, IN Wiley 2010
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Samenvatting:Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja