Web analytics 2.0 : the art of online accountability & science of customer centricity

Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, ach...

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Bibliografiske detaljer
Hovedforfatter: Kaushik, Avinash.
Format: Bog
Sprog:Undetermined
Udgivet: Indianapolis, IN Wiley 2010
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