Web analytics 2.0 : the art of online accountability & science of customer centricity

Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, ach...

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Detaylı Bibliyografya
Yazar: Kaushik, Avinash.
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Indianapolis, IN Wiley 2010
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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008 210402s9999 xx 000 0 und d
020 |c 811000 
082 |a 025.04 
082 |b K21 
100 |a Kaushik, Avinash. 
245 0 |a Web analytics 2.0 : 
245 4 |b the art of online accountability & science of customer centricity 
245 0 |c Avinash Kaushik 
260 |a Indianapolis, IN 
260 |b Wiley 
260 |c 2010 
520 |a Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja 
650 |a Internet users,Người dùng internet 
650 |x Data processing,Statistics,Xử lý dữ liệu,Thống kê 
904 |i Bằng 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ