Web analytics 2.0 : the art of online accountability & science of customer centricity
Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, ach...
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Indianapolis, IN
Wiley
2010
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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