Social media in travel, tourism and hospitality : theory, practice and cases
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
Farnham, Surrey, Burlington, VT
Ashgate Pub.
2012
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| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00993nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_198866 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 3072000 | ||
| 082 | |a 910.688 | ||
| 082 | |b S574 | ||
| 100 | |a Sigala, Marianna | ||
| 245 | 0 | |a Social media in travel, tourism and hospitality : | |
| 245 | 0 | |b theory, practice and cases | |
| 245 | 0 | |c by Marianna Sigala, Evangelos Christou and Ulrike Gretzel. | |
| 260 | |a Farnham, Surrey, Burlington, VT | ||
| 260 | |b Ashgate Pub. | ||
| 260 | |c 2012 | ||
| 520 | |a Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations. | ||
| 650 | |a Tourism,Du lịch | ||
| 650 | |x Social aspects,Khía cạnh xã hội | ||
| 904 | |i Bằng | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||