Social media in travel, tourism and hospitality : theory, practice and cases

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Sigala, Marianna
التنسيق: كتاب
اللغة:Undetermined
منشور في: Farnham, Surrey, Burlington, VT Ashgate Pub. 2012
الموضوعات:
الوسوم: إضافة وسم
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