Social media in travel, tourism and hospitality :

Social media in travel, tourism and hospitality : theory, practice and cases

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Sigala, Marianna
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Farnham, Surrey, Burlington, VT Ashgate Pub. 2012
Konular:
Tourism,Du lịch
Social aspects,Khía cạnh xã hội
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Diğer Bilgiler
Özet:Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

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