Social media in travel, tourism and hospitality : theory, practice and cases

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

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Podrobná bibliografie
Hlavní autor:	Sigala, Marianna
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Farnham, Surrey, Burlington, VT Ashgate Pub. 2012
Témata:	Tourism,Du lịch Social aspects,Khía cạnh xã hội
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Social media in travel, tourism and hospitality : theory, practice and cases

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