The marketing of professional accounting services
Contents: Part I. The basics of selling professional services; Part II. The product--a distinguished profession and its services; Part III. Accountancy's markets and its publics; Part IV. A firm wide marketing function
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
New York
Wiley
1978
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| Materias: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sumario: | Contents: Part I. The basics of selling professional services; Part II. The product--a distinguished profession and its services; Part III. Accountancy's markets and its publics; Part IV. A firm wide marketing function |
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