The marketing of professional accounting services

Contents: Part I. The basics of selling professional services; Part II. The product--a distinguished profession and its services; Part III. Accountancy's markets and its publics; Part IV. A firm wide marketing function

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Bibliografische gegevens
Hoofdauteur: Mahon, James Joseph
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York Wiley 1978
Onderwerpen:
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