The marketing of professional accounting services

Contents: Part I. The basics of selling professional services; Part II. The product--a distinguished profession and its services; Part III. Accountancy's markets and its publics; Part IV. A firm wide marketing function

Sparad:

Bibliografiska uppgifter
Huvudupphovsman:	Mahon, James Joseph
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	New York Wiley 1978
Ämnen:	Accounting,Kế toán Marketing,Tiếp thị
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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The marketing of professional accounting services

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