The marketing of professional accounting services
Contents: Part I. The basics of selling professional services; Part II. The product--a distinguished profession and its services; Part III. Accountancy's markets and its publics; Part IV. A firm wide marketing function
Bewaard in:
| Hoofdauteur: | Mahon, James Joseph |
|---|---|
| Formaat: | Boek |
| Taal: | Undetermined |
| Gepubliceerd in: |
New York
Wiley
1978
|
| Onderwerpen: | |
| Tags: |
Voeg label toe
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|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
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