The marketing of professional accounting services
Contents: Part I. The basics of selling professional services; Part II. The product--a distinguished profession and its services; Part III. Accountancy's markets and its publics; Part IV. A firm wide marketing function
Đã lưu trong:
| 主要作者: | Mahon, James Joseph |
|---|---|
| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
New York
Wiley
1978
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| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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