The marketing of professional accounting services
Contents: Part I. The basics of selling professional services; Part II. The product--a distinguished profession and its services; Part III. Accountancy's markets and its publics; Part IV. A firm wide marketing function
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| Format: | Book |
| Language: | Undetermined |
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New York
Wiley
1978
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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