Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Brown, Stephen
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Los Angeles,London Sage 2016
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Cur Síos
Achoimre:This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.