Brands and branding

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Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Brown, Stephen
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Los Angeles,London Sage 2016
Ábhair:	Xây dựng thương hiệu (tiếp thị),Nhãn hiệu sản phẩm,Branding (Marketing),Brand name products
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Míreanna Comhchosúla

Living Brands :
le: Nadeau, Raymond
Foilsithe: (2007)

Strategic brand management : Building, measuring, and managing brand equity
le: Keller, Kevin Lane
Foilsithe: (2013)

Branding 4.0
le: Isarabhkdee, Piyachart
Foilsithe: (2017)

Transforming your business into a brand :
le: Tai, Jacky
Foilsithe: (2007)

Brand admiration :
le: Park, C. Whan
Foilsithe: (2016)

Branding across borders : a guide to global brand marketing /
le: Gregory, James R.
Foilsithe: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
le: Marconi, Joe.
Foilsithe: (2000)

SPIKE your brand ROI :
le: Cehrs, Adele
Foilsithe: (2015)

Asian brand strategy :
le: Roll, Martin
Foilsithe: (2006)

Designing brand experiences
le: Landa, Robin
Foilsithe: (2006)

Giải pháp xúc tiến chương trình "Người Việt dùng hàng VIệt" dối với chất tẩy rủa thương hiệu Việt tại thành phố Cần Thơ :
le: Nguyễn, Bảo Anh
Foilsithe: (2012)

Thực trạng và giải pháp xây dựng - Quảng bá thương hiệu mãng cầu xiêm Tân Phú tại huyện Tân Phú Đông tỉnh Tiền Giang :
le: Võ, Thị Hồng Nhung
Foilsithe: (2012)

Giải pháp quảng bá thương hiệu nước xả vải Comfort tại thị trường thành phố Cần Thơ :
le: Lê, Thị Huỳnh Mai
Foilsithe: (2012)

Strategic brand management
le: Keller, Kevin Lane
Foilsithe: (2013)

Branding @ the digital age /
Foilsithe: (2001)

Sell the brand first
le: Stiff, Dan
Foilsithe: (2006)

Brand positioning :
le: Sengupta, Subroto
Foilsithe: (2005)

Strategic brand management building, measuring, and managing brand equity
le: Keller, Kevin Lane
Foilsithe: (2008)

Đánh lửa cho thương hiệu Brand
le: Cahill, Jonathan
Foilsithe: (2011)

Sell the brand first :
le: Stiff, Dan
Foilsithe: (2006)

The 11 immutable laws of Internet branding /
le: Ries, Laura.
Foilsithe: (2000)

Building brand identity : a strategy for success in a hostile marketplace /
le: Upshaw, Lynn B.
Foilsithe: (1995)

Sonic branding :
le: Jackson, Daniel M.
Foilsithe: (2003)

Nguồn gốc nhãn hiệu :
le: Ries, Al
Foilsithe: (2008)

FCB-Ulka brand building advertising : concepts and cases /
le: Parameswaran, M. G.
Foilsithe: (2001)

Những chiến lược khác biệt để phát triển thương hiệu
Foilsithe: (2013)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
le: Nguyễn, Thị Thanh Tâm
Foilsithe: (2015)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
le: Stiff, Dan.
Foilsithe: (2006)

Bong bóng thương hiệu :
le: Gerzema, John
Foilsithe: (2009)

Định giá thương hiệu
Foilsithe: (2009)

Global brands: The evolution of multinationals in alcoholic beverages
le: Lopes, Teresa da Silva
Foilsithe: (2013)

Các yếu tố ảnh hưởng đến việc phát triển thương hiệu sản phẩm bưởi Năm roi và vú sữa Vĩnh Kim :
le: Nguyễn, Ngọc Huy
Foilsithe: (2010)

Conscious Branding
le: Funk, David, et al.
Foilsithe: (2012)

Hoàn thiện thương hiệu cá nhân
Foilsithe: (2006)

Branding Across Borders: A Guide to Global Brand Marketing /
le: R. Gregory James
Foilsithe: (2001)

Building Personal Brand: Advantage and Method in Marketing
le: Nguyen, Thi Kim Anh
Foilsithe: (2025)

Định vị thương hiệu =
le: Trout, Jack
Foilsithe: (2004)

Dấu ấn thương hiệu :
le: Tôn, Thất Nguyễn Thiêm
Foilsithe: (2008)

Managing brand equity capitalizing on the value of a brand name
le: Aaker, David A.
Foilsithe: (1991)

Thương hiệu cảm xúc :
le: Gobé, Marc
Foilsithe: (2014)