Brands and branding

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Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Sparad:

Bibliografiska uppgifter
Huvudupphovsman:	Brown, Stephen
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	Los Angeles,London Sage 2016
Ämnen:	Xây dựng thương hiệu (tiếp thị),Nhãn hiệu sản phẩm,Branding (Marketing),Brand name products
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Liknande verk

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Branding 4.0
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Transforming your business into a brand :
av: Tai, Jacky
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Branding across borders : a guide to global brand marketing /
av: Gregory, James R.
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The brand marketing book : creating, managing, and extending the value of your brand /
av: Marconi, Joe.
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Brand admiration :
av: Park, C. Whan
Publicerad: (2016)

Asian brand strategy :
av: Roll, Martin
Publicerad: (2006)

Designing brand experiences
av: Landa, Robin
Publicerad: (2006)

SPIKE your brand ROI :
av: Cehrs, Adele
Publicerad: (2015)

Strategic brand management
av: Keller, Kevin Lane
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Giải pháp xúc tiến chương trình "Người Việt dùng hàng VIệt" dối với chất tẩy rủa thương hiệu Việt tại thành phố Cần Thơ :
av: Nguyễn, Bảo Anh
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Thực trạng và giải pháp xây dựng - Quảng bá thương hiệu mãng cầu xiêm Tân Phú tại huyện Tân Phú Đông tỉnh Tiền Giang :
av: Võ, Thị Hồng Nhung
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Giải pháp quảng bá thương hiệu nước xả vải Comfort tại thị trường thành phố Cần Thơ :
av: Lê, Thị Huỳnh Mai
Publicerad: (2012)

Branding @ the digital age /
Publicerad: (2001)

Sell the brand first
av: Stiff, Dan
Publicerad: (2006)

Brand positioning :
av: Sengupta, Subroto
Publicerad: (2005)

Strategic brand management building, measuring, and managing brand equity
av: Keller, Kevin Lane
Publicerad: (2008)

The 11 immutable laws of Internet branding /
av: Ries, Laura.
Publicerad: (2000)

Đánh lửa cho thương hiệu Brand
av: Cahill, Jonathan
Publicerad: (2011)

Building brand identity : a strategy for success in a hostile marketplace /
av: Upshaw, Lynn B.
Publicerad: (1995)

Sonic branding :
av: Jackson, Daniel M.
Publicerad: (2003)

Sell the brand first :
av: Stiff, Dan
Publicerad: (2006)

FCB-Ulka brand building advertising : concepts and cases /
av: Parameswaran, M. G.
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Sell the brand first : how to sell your brand and create lasting customer loyalty /
av: Stiff, Dan.
Publicerad: (2006)

Nguồn gốc nhãn hiệu :
av: Ries, Al
Publicerad: (2008)

Những chiến lược khác biệt để phát triển thương hiệu
Publicerad: (2013)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
av: Nguyễn, Thị Thanh Tâm
Publicerad: (2015)

Bong bóng thương hiệu :
av: Gerzema, John
Publicerad: (2009)

Global brands: The evolution of multinationals in alcoholic beverages
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Định giá thương hiệu
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Hoàn thiện thương hiệu cá nhân
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Conscious Branding
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Branding Across Borders: A Guide to Global Brand Marketing /
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Publicerad: (2001)

Các yếu tố ảnh hưởng đến việc phát triển thương hiệu sản phẩm bưởi Năm roi và vú sữa Vĩnh Kim :
av: Nguyễn, Ngọc Huy
Publicerad: (2010)

Building Personal Brand: Advantage and Method in Marketing
av: Nguyen, Thi Kim Anh
Publicerad: (2025)

Managing brand equity capitalizing on the value of a brand name
av: Aaker, David A.
Publicerad: (1991)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
av: Ries, Al
Publicerad: (2010)

Định vị :
av: Ries, Al
Publicerad: (2004)

Định vị: Trận chiến về trí lực ngày nay
av: Al Ries
Publicerad: (2004)