Brands and branding

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Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

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書目詳細資料
主要作者:	Brown, Stephen
格式:	圖書
語言:	Undetermined
出版:	Los Angeles,London Sage 2016
主題:	Xây dựng thương hiệu (tiếp thị),Nhãn hiệu sản phẩm,Branding (Marketing),Brand name products
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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