Brands and branding

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Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Brown, Stephen
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	Los Angeles,London Sage 2016
Θέματα:	Xây dựng thương hiệu (tiếp thị),Nhãn hiệu sản phẩm,Branding (Marketing),Brand name products
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Παρόμοια τεκμήρια

Living Brands :
ανά: Nadeau, Raymond
Έκδοση: (2007)

Strategic brand management : Building, measuring, and managing brand equity
ανά: Keller, Kevin Lane
Έκδοση: (2013)

Branding 4.0
ανά: Isarabhkdee, Piyachart
Έκδοση: (2017)

Transforming your business into a brand :
ανά: Tai, Jacky
Έκδοση: (2007)

Branding across borders : a guide to global brand marketing /
ανά: Gregory, James R.
Έκδοση: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
ανά: Marconi, Joe.
Έκδοση: (2000)

Brand admiration :
ανά: Park, C. Whan
Έκδοση: (2016)

Asian brand strategy :
ανά: Roll, Martin
Έκδοση: (2006)

Designing brand experiences
ανά: Landa, Robin
Έκδοση: (2006)

SPIKE your brand ROI :
ανά: Cehrs, Adele
Έκδοση: (2015)

Strategic brand management
ανά: Keller, Kevin Lane
Έκδοση: (2013)

Giải pháp xúc tiến chương trình "Người Việt dùng hàng VIệt" dối với chất tẩy rủa thương hiệu Việt tại thành phố Cần Thơ :
ανά: Nguyễn, Bảo Anh
Έκδοση: (2012)

Thực trạng và giải pháp xây dựng - Quảng bá thương hiệu mãng cầu xiêm Tân Phú tại huyện Tân Phú Đông tỉnh Tiền Giang :
ανά: Võ, Thị Hồng Nhung
Έκδοση: (2012)

Giải pháp quảng bá thương hiệu nước xả vải Comfort tại thị trường thành phố Cần Thơ :
ανά: Lê, Thị Huỳnh Mai
Έκδοση: (2012)

Branding @ the digital age /
Έκδοση: (2001)

Sell the brand first
ανά: Stiff, Dan
Έκδοση: (2006)

Brand positioning :
ανά: Sengupta, Subroto
Έκδοση: (2005)

Strategic brand management building, measuring, and managing brand equity
ανά: Keller, Kevin Lane
Έκδοση: (2008)

The 11 immutable laws of Internet branding /
ανά: Ries, Laura.
Έκδοση: (2000)

Đánh lửa cho thương hiệu Brand
ανά: Cahill, Jonathan
Έκδοση: (2011)

Building brand identity : a strategy for success in a hostile marketplace /
ανά: Upshaw, Lynn B.
Έκδοση: (1995)

Sonic branding :
ανά: Jackson, Daniel M.
Έκδοση: (2003)

Sell the brand first :
ανά: Stiff, Dan
Έκδοση: (2006)

FCB-Ulka brand building advertising : concepts and cases /
ανά: Parameswaran, M. G.
Έκδοση: (2001)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
ανά: Stiff, Dan.
Έκδοση: (2006)

Nguồn gốc nhãn hiệu :
ανά: Ries, Al
Έκδοση: (2008)

Những chiến lược khác biệt để phát triển thương hiệu
Έκδοση: (2013)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
ανά: Nguyễn, Thị Thanh Tâm
Έκδοση: (2015)

Bong bóng thương hiệu :
ανά: Gerzema, John
Έκδοση: (2009)

Global brands: The evolution of multinationals in alcoholic beverages
ανά: Lopes, Teresa da Silva
Έκδοση: (2013)

Định giá thương hiệu
Έκδοση: (2009)

Hoàn thiện thương hiệu cá nhân
Έκδοση: (2006)

Conscious Branding
ανά: Funk, David, κ.ά.
Έκδοση: (2012)

Branding Across Borders: A Guide to Global Brand Marketing /
ανά: R. Gregory James
Έκδοση: (2001)

Các yếu tố ảnh hưởng đến việc phát triển thương hiệu sản phẩm bưởi Năm roi và vú sữa Vĩnh Kim :
ανά: Nguyễn, Ngọc Huy
Έκδοση: (2010)

Building Personal Brand: Advantage and Method in Marketing
ανά: Nguyen, Thi Kim Anh
Έκδοση: (2025)

Managing brand equity capitalizing on the value of a brand name
ανά: Aaker, David A.
Έκδοση: (1991)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
ανά: Ries, Al
Έκδοση: (2010)

Định vị :
ανά: Ries, Al
Έκδοση: (2004)

Định vị: Trận chiến về trí lực ngày nay
ανά: Al Ries
Έκδοση: (2004)