Brands and branding

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Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Brown, Stephen
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Los Angeles,London Sage 2016
Pynciau:	Xây dựng thương hiệu (tiếp thị),Nhãn hiệu sản phẩm,Branding (Marketing),Brand name products
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Branding 4.0
gan: Isarabhkdee, Piyachart
Cyhoeddwyd: (2017)

Transforming your business into a brand :
gan: Tai, Jacky
Cyhoeddwyd: (2007)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
gan: Marconi, Joe.
Cyhoeddwyd: (2000)

Brand admiration :
gan: Park, C. Whan
Cyhoeddwyd: (2016)

Asian brand strategy :
gan: Roll, Martin
Cyhoeddwyd: (2006)

Designing brand experiences
gan: Landa, Robin
Cyhoeddwyd: (2006)

SPIKE your brand ROI :
gan: Cehrs, Adele
Cyhoeddwyd: (2015)

Strategic brand management
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Giải pháp xúc tiến chương trình "Người Việt dùng hàng VIệt" dối với chất tẩy rủa thương hiệu Việt tại thành phố Cần Thơ :
gan: Nguyễn, Bảo Anh
Cyhoeddwyd: (2012)

Thực trạng và giải pháp xây dựng - Quảng bá thương hiệu mãng cầu xiêm Tân Phú tại huyện Tân Phú Đông tỉnh Tiền Giang :
gan: Võ, Thị Hồng Nhung
Cyhoeddwyd: (2012)

Giải pháp quảng bá thương hiệu nước xả vải Comfort tại thị trường thành phố Cần Thơ :
gan: Lê, Thị Huỳnh Mai
Cyhoeddwyd: (2012)

Branding @ the digital age /
Cyhoeddwyd: (2001)

Sell the brand first
gan: Stiff, Dan
Cyhoeddwyd: (2006)

Brand positioning :
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

Strategic brand management building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

The 11 immutable laws of Internet branding /
gan: Ries, Laura.
Cyhoeddwyd: (2000)

Đánh lửa cho thương hiệu Brand
gan: Cahill, Jonathan
Cyhoeddwyd: (2011)

Building brand identity : a strategy for success in a hostile marketplace /
gan: Upshaw, Lynn B.
Cyhoeddwyd: (1995)

Sonic branding :
gan: Jackson, Daniel M.
Cyhoeddwyd: (2003)

Sell the brand first :
gan: Stiff, Dan
Cyhoeddwyd: (2006)

FCB-Ulka brand building advertising : concepts and cases /
gan: Parameswaran, M. G.
Cyhoeddwyd: (2001)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
gan: Stiff, Dan.
Cyhoeddwyd: (2006)

Nguồn gốc nhãn hiệu :
gan: Ries, Al
Cyhoeddwyd: (2008)

Những chiến lược khác biệt để phát triển thương hiệu
Cyhoeddwyd: (2013)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
gan: Nguyễn, Thị Thanh Tâm
Cyhoeddwyd: (2015)

Bong bóng thương hiệu :
gan: Gerzema, John
Cyhoeddwyd: (2009)

Global brands: The evolution of multinationals in alcoholic beverages
gan: Lopes, Teresa da Silva
Cyhoeddwyd: (2013)

Định giá thương hiệu
Cyhoeddwyd: (2009)

Hoàn thiện thương hiệu cá nhân
Cyhoeddwyd: (2006)

Conscious Branding
gan: Funk, David, et al.
Cyhoeddwyd: (2012)

Branding Across Borders: A Guide to Global Brand Marketing /
gan: R. Gregory James
Cyhoeddwyd: (2001)

Các yếu tố ảnh hưởng đến việc phát triển thương hiệu sản phẩm bưởi Năm roi và vú sữa Vĩnh Kim :
gan: Nguyễn, Ngọc Huy
Cyhoeddwyd: (2010)

Building Personal Brand: Advantage and Method in Marketing
gan: Nguyen, Thi Kim Anh
Cyhoeddwyd: (2025)

Managing brand equity capitalizing on the value of a brand name
gan: Aaker, David A.
Cyhoeddwyd: (1991)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
gan: Ries, Al
Cyhoeddwyd: (2010)

Định vị :
gan: Ries, Al
Cyhoeddwyd: (2004)

Định vị: Trận chiến về trí lực ngày nay
gan: Al Ries
Cyhoeddwyd: (2004)