Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Brown, Stephen
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Los Angeles,London Sage 2016
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ