Brands and branding

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

Tallennettuna:

Bibliografiset tiedot
Päätekijä:	Brown, Stephen
Aineistotyyppi:	Kirja
Kieli:	Undetermined
Julkaistu:	Los Angeles,London Sage 2016
Aiheet:	Xây dựng thương hiệu (tiếp thị),Nhãn hiệu sản phẩm,Branding (Marketing),Brand name products
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Brands and branding

Samankaltaisia teoksia