The agile marketer : Turning customer experience into your competitive advantage

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and ther...

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Bibliografski detalji
Glavni autor: Smart, Roland
Format: Knjiga
Jezik:Undetermined
Izdano: Hoboken, New Jersey Wiley 2016
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