The agile marketer : Turning customer experience into your competitive advantage
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and ther...
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| Formato: | Libro |
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Hoboken, New Jersey
Wiley
2016
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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