Build for change : Revolutionizing customer engagement through continuous digital innovation

Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

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Bibliographic Details
Main Author: Trefler, Alan
Format: Book
Language:Undetermined
Published: Canada John Wiley & Son, Inc 2014
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ