Advertising & IMC : Principles & practice
This text tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. This edition highlights the increasing importance of consum...
Đã lưu trong:
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
Boston
Pearson
2015
|
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|