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Advertising & IMC : Principles & practice

This text tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. This edition highlights the increasing importance of consum...

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Bibliografske podrobnosti
Glavni avtor:	Moriarty, Sandra E.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston Pearson 2015
Teme:	Quảng cáo,Advertising
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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