Advertising & IMC :

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Advertising & IMC : Principles & practice

This text tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. This edition highlights the increasing importance of consum...

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Bibliografiske detaljer
Hovedforfatter:	Moriarty, Sandra E.
Format:	Bog
Sprog:	Undetermined
Udgivet:	Boston Pearson 2015
Fag:	Quảng cáo,Advertising
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Advertising & IMC Principles & Practice ( 11th Edition)
af: Sandra, Moriarty, et al.
Udgivet: (2025)

Ogilvy on advertising
af: Ogilvy, David
Udgivet: (1983)

Beyond advertising :
af: Wind, Yoram
Udgivet: (2016)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

The end of advertising as we know it
af: Zyman, Sergio
Udgivet: (2002)

Contemporary advertising
af: Arens, William F
Udgivet: (2006)

Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E
Udgivet: (2018)

Advertising and sales promotion
af: Kaser, Ken
Udgivet: (2013)

Advertising & promotion
af: Hackley, Christopher E
Udgivet: (2010)

Advertising management
af: Aaker, David A.
Udgivet: (1987)

How to advertise :
af: Dean, Sandra Linville
Udgivet: (1980)

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

The design of advertising
af: Nelson, Roy Paul
Udgivet: (1994)

Advertising age handbook of advertising /
af: Lewis, Herschell Gordon, 1926-
Udgivet: (1999)

Effective radio advertising
af: Weinberger, Marc G.
Udgivet: (1994)

Creative strategy in advertising /
af: Jewler, A. Jerome.
Udgivet: (2001)

Advertising
af: Wright, John S.
Udgivet: (1966)

Advertising strategy :
af: Percy, Larry
Udgivet: (1980)

Advertising : from fundamentals to strategies /
af: Rothschild, Michael L.
Udgivet: (1987)

Advertising in the 21st century :
af: Cowan, D. S.
Udgivet: (1968)

Contemporary advertising
af: William F. Arens
Udgivet: (1996)

Contemporary advertising
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising
af: Arens, William F
Udgivet: (2002)

Advertising as communication
af: Dyer, Gillian
Udgivet: (1982)

Contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2006)

Quảng cáo theo phong cách Ogilvy
af: Ogilvy, David
Udgivet: (2015)

100 ý tưởng viết quảng cáo tuyệt hay :
af: Maslen, Andy
Udgivet: (2015)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
af: Maslen, Andy
Udgivet: (2011)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
af: Lê, Ngọc Diễm
Udgivet: (2016)

Ý tưởng này là của chúng mình
af: Huỳnh, Vĩnh Sơn
Udgivet: (2016)

Ảnh hưởng của hoạt động chiêu thị đến mức độ tín nhiệm của khách hàng tại Tp. Cần Thơ đối với dòng thực phẩm chức năng của Công ty Cổ Phần Dược Hậu Giang :
af: Lê, Thị Thanh Huyền
Udgivet: (2018)

1001 ý tưởng đột phá trong quảng cáo
af: Dupont, Luc
Udgivet: (2010)

Tác động của các yếu tố chiêu thị đến giá trị thương hiệu Viettel Store tại thị trường thành phố Cần Thơ :
af: Nguyễn, Tường Phát
Udgivet: (2018)

Phân tích tác động của quảng cáo truyền hình đến ý định mua hàng của người dân thành phố Cần Thơ :
af: Ngô, Thị Như Nguyệt
Udgivet: (2018)

101 + ý tưởng quảng cáo khôn ngoan
af: Thu Hà
Udgivet: (2012)

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