Strategic management for tourism, hospitality and events

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host...

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Bibliografski detalji
Glavni autor: Evans, Nigel
Format: Knjiga
Jezik:Undetermined
Izdano: London Routledge 2015
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