Essentials of marketing research : A hands-on orientation

This text provides a better teaching and learning experience–for you and your students. It will help you to: give students a framework for understanding, emphasize practical applications, foster interest through contemporary content, enable student success via learning aids.

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Dades bibliogràfiques
Autor principal: Malhotra, Naresh K.
Format: Llibre
Idioma:Undetermined
Publicat: Boston Pearson 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descripció
Sumari:This text provides a better teaching and learning experience–for you and your students. It will help you to: give students a framework for understanding, emphasize practical applications, foster interest through contemporary content, enable student success via learning aids.