Essentials of marketing research : A hands-on orientation

This text provides a better teaching and learning experience–for you and your students. It will help you to: give students a framework for understanding, emphasize practical applications, foster interest through contemporary content, enable student success via learning aids.

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Detalles Bibliográficos
Autor principal: Malhotra, Naresh K.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston Pearson 2015
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