Essentials of marketing research : A hands-on orientation
This text provides a better teaching and learning experience–for you and your students. It will help you to: give students a framework for understanding, emphasize practical applications, foster interest through contemporary content, enable student success via learning aids.
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| Main Author: | Malhotra, Naresh K. |
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Boston
Pearson
2015
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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