The analytical marketer : How to transform your marketing organization

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

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Κύριος συγγραφέας: Sweetwood, Adele
Μορφή: Βιβλίο
Γλώσσα:Undetermined
Έκδοση: Boston, Massachusetts Harvard Business Review Press 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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ανά Sweetwood, Adele
Έκδοση 2016
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh