The analytical marketer : How to transform your marketing organization

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

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Bibliographische Detailangaben
1. Verfasser: Sweetwood, Adele
Format: Buch
Sprache:Undetermined
Veröffentlicht: Boston, Massachusetts Harvard Business Review Press 2016
Schlagworte:
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