The analytical marketer : How to transform your marketing organization

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Sweetwood, Adele
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Boston, Massachusetts Harvard Business Review Press 2016
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ