The analytical marketer : How to transform your marketing organization
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...
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| Format: | Llibre |
| Idioma: | Undetermined |
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Boston, Massachusetts
Harvard Business Review Press
2016
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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