The analytical marketer :

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The analytical marketer : How to transform your marketing organization

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Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

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书目详细资料
主要作者:	Sweetwood, Adele
格式:	图书
语言:	Undetermined
出版:	Boston, Massachusetts Harvard Business Review Press 2016
主题:	Tiếp thị,Marketing Đổi mới công nghệ,Technological innovations
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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