The analytical marketer : How to transform your marketing organization
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...
Gorde:
| Egile nagusia: | Sweetwood, Adele |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | Undetermined |
| Argitaratua: |
Boston, Massachusetts
Harvard Business Review Press
2016
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Antzeko izenburuak
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The analytical marketer : how to transform your marketing organization /
nork: Sweetwood, Adele,
Argitaratua: (2016) -
The agile marketer :
nork: Smart, Roland
Argitaratua: (2016) -
Innovation in marketing :
nork: Levitt, Theodore
Argitaratua: (1962) -
Analytical marketing
nork: Simon, Leonard S.
Argitaratua: (1970) -
Build for change :
nork: Trefler, Alan
Argitaratua: (2014)