The analytical marketer :

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The analytical marketer : How to transform your marketing organization

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Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

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Dades bibliogràfiques
Autor principal:	Sweetwood, Adele
Format:	Llibre
Idioma:	Undetermined
Publicat:	Boston, Massachusetts Harvard Business Review Press 2016
Matèries:	Tiếp thị,Marketing Đổi mới công nghệ,Technological innovations
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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