The experience economy Competing for customer time, attention, and money

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinop...

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Detalhes bibliográficos
Autor principal: Pine, B. Joseph
Formato: Livro
Idioma:Undetermined
Publicado em: Boston, Massachusetts Harvard Business Review Press 2011
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