The experience economy Competing for customer time, attention, and money

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinop...

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Bibliografische gegevens
Hoofdauteur: Pine, B. Joseph
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston, Massachusetts Harvard Business Review Press 2011
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