The experience economy Competing for customer time, attention, and money

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinop...

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Bibliografische gegevens
Hoofdauteur:	Pine, B. Joseph
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	Boston, Massachusetts Harvard Business Review Press 2011
Onderwerpen:	Đa dạng hóa trong công nghiệp.,Diversification in industry.
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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The experience economy Competing for customer time, attention, and money

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