The experience economy

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The experience economy Competing for customer time, attention, and money

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinop...

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Bibliografske podrobnosti
Glavni avtor:	Pine, B. Joseph
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston, Massachusetts Harvard Business Review Press 2011
Teme:	Đa dạng hóa trong công nghiệp.,Diversification in industry.
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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