The experience economy

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The experience economy Competing for customer time, attention, and money

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinop...

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书目详细资料
主要作者:	Pine, B. Joseph
格式:	图书
语言:	Undetermined
出版:	Boston, Massachusetts Harvard Business Review Press 2011
主题:	Đa dạng hóa trong công nghiệp.,Diversification in industry.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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