The experience economy Competing for customer time, attention, and money
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinop...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston, Massachusetts
Harvard Business Review Press
2011
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01112nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_231477 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.56 | ||
| 082 | |b P649 | ||
| 100 | |a Pine, B. Joseph | ||
| 245 | 4 | |a The experience economy | |
| 245 | 0 | |b Competing for customer time, attention, and money | |
| 245 | 0 | |c Joseph Pine II and James H. Gilmore. | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2011 | ||
| 520 | |a Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic | ||
| 650 | |a Đa dạng hóa trong công nghiệp.,Diversification in industry. | ||
| 910 | |b tttuyen | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||