Festival & special event management
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event...
Guardado en:
| Formato: | Libro |
|---|---|
| Lenguaje: | Undetermined |
| Publicado: |
Milton, Qld
John Wiley & Sons Australia
2011
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| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01073nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_231641 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 2827200 | ||
| 082 | |a 394.26068 | ||
| 082 | |b F418 | ||
| 245 | 0 | |a Festival & special event management | |
| 245 | 0 | |c Johnny Allen ... [et al.] | |
| 260 | |a Milton, Qld | ||
| 260 | |b John Wiley & Sons Australia | ||
| 260 | |c 2011 | ||
| 520 | |a The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference. | ||
| 650 | |a Lễ hội,Festivals | ||
| 650 | |x Quản lý,Management | ||
| 650 | |z Úc,Australia | ||
| 910 | |b nthai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||