Festival &​ special event management

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event...

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Bibliografiske detaljer
Format: Bog
Sprog:Undetermined
Udgivet: Milton, Qld John Wiley &​ Sons Australia 2011
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ