Festival &​ special event management

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Format: Buch
Sprache:Undetermined
Veröffentlicht: Milton, Qld John Wiley &​ Sons Australia 2011
Schlagworte:
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