Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

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Detalles Bibliográficos
Autor principal:	Weber, Daryl
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Hà Nội Hồng Đức 2018
Materias:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Sự quyến rũ của thương hiệu

por Weber, Daryl
Publicado 2018

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Enlace del recurso

Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

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