Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ.

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書目詳細資料
主要作者:	Weber, Daryl
格式:	圖書
語言:	Undetermined
出版:	Hà Nội Hồng Đức 2018
主題:	Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Sự quyến rũ của thương hiệu

由 Weber, Daryl
出版 2018

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands

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