Marketing and agribusiness texts N.3 Global agricultural marketing management

This book provides: *) the theoretical framework for global agricultural management including detinitions of marketing, enumerated analysis, marketing planning, the marketing mix and marketing evaluation and control. **) numerous case studies and examples drawn from Eastern and Southern Africa ( r...

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Bibliographische Detailangaben
Format: Buch
Sprache:Undetermined
Veröffentlicht: Rome FAO 1997
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